Indianapolis, IN – (October 2025) – Cross Functional Agency (CFA), founded by Indiana native and Kelley School of Business alumna Lakeisha Cross , has officially launched its new website, highlighting how the firm helps emerging and growth-stage companies strengthen their brand presence, connect with their audiences, and reach the next stage of growth.

Born and raised in Indiana, Cross built her marketing career in both corporate and startup environments before returning home to contribute to the state’s growing innovation economy. Through Cross Functional Agency, she partners with organizations across biotechnology, technology, and B2B sectors as an embedded marketing and growth partner—helping founders and leadership teams align their brand, messaging, and strategy to drive measurable business impact.

Many companies have great ideas, products, and teams — but they’re often stretched too thin, running on fragmented tools, or operating without the marketing structure needed to grow,” said Cross. “They don’t need another agency — they need a partner who can step in, integrate with their team, and help them build the foundation for long-term success.”

Drawing on her experience leading projects in website development, demand generation, sales and marketing alignment, brand strategy, and event planning, Cross has helped companies:

• Double quote requests post-website launch while reducing digital marketing spend by 70 percent and improving conversion rates through focused, data-driven campaigns.

• Elevate startup brands with cohesive storytelling and design that enhanced visibility and market recognition.

• Increase web-driven business by 60 percent for a growing company through a targeted, customer-focused strategy.

“At Cross Functional Agency, we believe every brand has a voice — and with the right strategy, that voice can move markets,” said Cross.

The new website showcases the agency’s approach to helping emerging companies grow from unseen to unforgettable. Visitors can explore the agency’s story, portfolio, and downloadable service leaflet to learn more about partnership opportunities. Cross compares developing an effective marketing strategy to baking cookies—emphasizing that scalable growth comes from finding the right mix of channels, messaging, and execution, measured by data and refined over time.

“Indiana has always been home,” said Cross. “Launching Cross Functional Agency here allows me to give back to the community that shaped me — supporting entrepreneurs who are building the next generation of innovation right in our own backyard.”

To learn more or start a project, visit https://crossfunctionalagency.com/

About Cross Functional Agency:

Cross Functional Agency is a full-service marketing consultancy that helps emerging and growth-stage companies build the strategy, structure, and storytelling needed to scale. Founded by Indiana native and Kelley School of Business alumna Lakeisha Cross, the agency partners with biotech, technology, and B2B organizations to transform complexity into clarity and drive measurable business growth.